William Hill Review: 3 x £10 Free Bets, 92.6% Payout, Bet Builder, Streaming and Cashier Tested
William Hill has traded since 1934 and runs its online sportsbook under UK Gambling Commission licence 39225, sitting second in our table of 39 UK betting sites. Below: three £10 free bets with a 30-day expiry for a £10 bet at 1/2, a measured 92.6% match result payout across 17 Champions League fixtures, a 30-sport book with bet builder, cash out, streaming and Best Odds Guaranteed, a nine-method cashier from £5, and apps rated 4.6 and 4.0.
Gambling Commission39225
Bet £10 Get£30in Free Bets
- Why William Hill ranks
- Free bets last 30 days, the longest expiry on our list
- Bet builder, cash out, streaming and Best Odds Guaranteed
- Nine deposit methods including PayPal, Skrill and Neteller from £5
- Best price on Manchester United to beat Roma at 23/20 in our odds test
7.8/ 10Overall score
- Welcome offer7.0
- Odds7.0
- Markets10.0
- Payments8.0
- App, in-play7.0
Scored against our five criteria. How the scoring works.
Full T&Cs apply New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.
- UK licence39225
- Match result payout92.6%
- Min deposit£5
- Withdrawals1 to 5 days
William Hill Welcome Offer: Bet £10, Get 3 x £10 Free Bets
Place a £10 win bet at odds of 1/2 (1.5) or longer and William Hill credits three £10 free bets that last 30 days. Each-way bets do not qualify, the free bet stake is not returned, and the terms carry free bet, payment-method, player and country restrictions. The 30-day expiry is the longest of any free bet offer we score and the 1/2 minimum is among the easiest. The offer scores 7 out of 10: 7 for the £30 headline, plus 1 for the 30-day expiry, minus 1 for the payment-method restrictions. No wagering applies to winnings.
- Offer3 x £10 free bets after a £10 qualifying bet
- Qualifying bet£10 win single at odds 1/2 (1.5) or longer; each-way excluded
- Expiry30 days
- RestrictionsFree bet, payment-method, player and country restrictions apply; new online customers only
Markets and Betting Types
William Hill prices 30 or more sports with 127 markets on a typical Premier League match, a bet builder, cash out, live streaming for a £1 bet on the event, Best Odds Guaranteed on UK and Irish racing and an esports section. Horse racing is where the book is strongest, which is the line our table picks out. Our price feed carries only William Hill's match result prices, so breadth is from our own count rather than the feed. Markets score 10 out of 10: 5 for breadth, 1 each for cash out, bet builder, streaming, Best Odds Guaranteed and esports.
Odds and Payout
William Hill's match result payout across 17 Champions League fixtures on 3 and 4 November was 92.6%, a 7.4% margin, fourteenth of the fifteen bookmakers we measured, ahead of BoyleSports at 92.5% and behind Ladbrokes at 93.3%. Both teams to score returned 94.1%, the best figure on that market in our set. Odds score 7 out of 10. In the four-selection odds test on the same fixtures William Hill scored 97.1% against the best prices, fifth of thirteen, matching the best Manchester United price at 23/20.
| Market | Payout | Range | Fixtures |
|---|---|---|---|
| Match result | 92.6% | 91.3% to 93.3% | 17 |
| Both teams to score | 94.1% | 17 |
Measured on 3 November 2026 from William Hill's prices on 17 of the 18 Champions League matchday 4 fixtures of 3 and 4 November; Viking v Sabah was not priced in our feed. Payout is the share of stakes returned if every outcome in a market were backed in proportion; 92.6% puts William Hill in our 92 to 92.9 band, the same band as October's 92.4% on the weekend's domestic fixtures. We re-measure every month.
Mobile App
William Hill has native apps on both platforms. The iOS app needs iOS 15 or later and is a 65MB download, rated 4.6 out of 5 on the App Store; the Android app needs Android 8 or later, is a 21MB download and is rated 4.0 on Google Play. The in-play section carries live match data with cash out. The app scores 7 out of 10: 3 for both platforms, 2 for the store ratings, 2 for in-play. Streaming is credited under markets because our research does not confirm it inside the app.
In-Play Betting and Live Streaming
In-play betting runs across the book with cash out, and live streaming of racing and other sport is available for a £1 bet on the event shown.
- Live streaming for a £1 bet on the event
- In-play betting with cash out
- Best Odds Guaranteed on UK and Irish racing
- Bonus Drop boosts for existing customers
Payment Methods
Nine deposit methods: Visa, Mastercard and Maestro debit, Apple Pay, PayPal, Skrill, Neteller, Paysafecard and bank transfer, with withdrawals to card, PayPal, Skrill, Neteller and bank transfer. The minimum deposit and withdrawal are £5, the maximum deposit £99,000, and withdrawals take one to five days.
Payments score 8 out of 10: debit cards 2, PayPal 2, Apple Pay 1, Skrill and Neteller 1, Paysafecard 1, £5 minimum deposit 1. Nothing for withdrawals of up to five days.
Safe Betting and Responsible Gambling at William Hill
William Hill holds UK Gambling Commission licence 39225 and partners with BeGambleAware, GamCare, GAMSTOP, Gamblers Anonymous and Gambling Therapy.
Tools in your William Hill account
- Deposit limits by day, week or month, up to a £20,000 ceiling
- Time-outs of up to 30 days
- Self-exclusion of six months or more
- Reality checks and gaming time reminders
Help outside the bookmaker
- GAMSTOP: one registration blocks every UK-licensed site, including William Hill
- GamCare: the National Gambling Helpline on 0808 8020 133, 24 hours, and live chat at gamcare.org.uk
- GambleAware: self-assessment, advice and local treatment at begambleaware.org
Identity is verified before the first withdrawal. William Hill's Trustpilot score is 1.3 out of 5, in line with the other large bookmakers on our list.
Our Verdict on William Hill
William Hill scores 7.8 out of 10, second on our list behind bet365. The book has every feature our checklist credits, the free bets last a month, and the cashier takes nine methods from £5. The prices are near the bottom of our table at 92.6%, withdrawals can take five days, and the Trustpilot score is 1.3.
What we like
- 3 x £10 free bets with a 30-day expiry
- Bet builder, cash out, streaming and Best Odds Guaranteed
- PayPal, Skrill, Neteller and Paysafecard from £5
- Apps rated 4.6 and 4.0
What could be better
- 92.6% payout, fourteenth of fifteen measured
- Withdrawals up to five days
- No Google Pay
- Trustpilot 1.3
Alternatives to William Hill
The bookmakers ranked closest to William Hill in our comparison this month.
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Top rated betting site for November 2026
Bet £10 Get£30in Free Bets
- World-class streams
- Loads of sports markets
- Top in-play bet options
Visit Site18+. New customers only. Full T&Cs apply.Full T&Cs apply For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ Begambleaware.org
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Get a£20Backup Bet
- Comprehensive live streaming
- Cash out + bet builder options
- Nice football promos
Visit Site18+. New customers only. Full T&Cs apply.Full T&Cs apply 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned
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Bet £5 Get£30in Free Bets
- Great welcome offer
- Traditional bookie
- 1,000s of horse races
Visit Site18+. New customers only. Full T&Cs apply.Full T&Cs apply 18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply. GambleAware.org Play Responsibly