Ladbrokes Review: £20 Free Bets, Measured Odds, Bet Builder and Cashier Tested
Ladbrokes is one of the two oldest names in British bookmaking and shares licence 54743 with Coral under Entain. It sits sixteenth in our ranking of the top UK bookmakers. Below: the four £5 free bets for a £5 bet at 1/2, a measured payout of 93.3% that puts Ladbrokes thirteenth of fifteen, an eleven-method cashier, apps rated 4.6 and 4.5, and a 1.2 Trustpilot score.
Gambling Commission54743
Bet £5 Get£20in Free Bets
- Why Ladbrokes ranks
- Four £5 free bets for a £5 qualifying bet at 1/2
- Eleven deposit methods including PayPal, Skrill and Neteller
- Comprehensive bet builder
- Apps rated 4.6 on iOS and 4.5 on Android
6.0/ 10Overall score
- Welcome offer4.0
- Odds8.0
- Markets5.0
- Payments8.0
- App, in-play5.0
Scored against our five criteria. How the scoring works.
Full T&Cs apply 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
- UK licence54743
- Payout, 3 Nov 202693.3%
- Min deposit£5
- Withdrawals1 to 5 days
Ladbrokes Welcome Offer: Bet £5, Get £20 in Free Bets
Register, and within 14 days place a first bet of £5 at odds of 1/2 or longer. Once it settles Ladbrokes credits four £5 free bets for selected sportsbook markets, valid for seven days, stakes not returned. Certain deposit methods and bet types are excluded. The £5 stake and 1/2 minimum odds match Coral's and are the easiest terms we have scored. The offer scores 4 out of 10: 6 for the £20 headline, minus 1 for the seven-day expiry, minus 1 for the deposit-method exclusions.
- Offer4 x £5 free bets after a £5 qualifying bet
- Qualifying bet£5 or more at odds 1/2 or longer, within 14 days of registration
- Deposit methodCertain methods excluded; debit card qualifies
- MarketsSelected sportsbook markets only
- Expiry7 days; stake not returned
Markets and Betting Types
Ladbrokes runs a full bet builder on football and covers horse racing in depth, with the same Entain sportsbook behind Coral. In our smlaggr feed only the match result market is carried for Ladbrokes, so depth on a single match is not measured there; the database does not flag esports. Markets score 5 out of 10 on the evidence available: 4 for a top-flight bookmaker's breadth across the main sports documented in our research and 1 for the bet builder.
Odds and Payout
Ladbrokes' match result payout across all 18 Champions League fixtures on 3 and 4 November was 93.3%, a 6.7% margin, thirteenth of the fifteen bookmakers we measured, a hundredth of a point behind QuinnBet and ahead of William Hill at 92.6%. In October's weekend set it had been third at 94.1%, so the Entain books have not followed the market's tighter Champions League pricing. Odds score 8 out of 10. In the four-selection odds test on the same fixtures Ladbrokes scored 93.1% against the best prices, twelfth of thirteen, with Aston Villa at 6/1 against a best of 8/1.
None
Measured on 3 November 2026 from Ladbrokes' prices on all 18 Champions League matchday 4 fixtures. Coral's prices on the same fixtures returned 94.0%. We re-measure every month.
Mobile App
Ladbrokes has native apps on both platforms. The iOS app needs iOS 18 or later and is a 101MB download, rated 4.6 out of 5 on the App Store; the Android app needs Android 9 or later, is a 50MB download and is rated 4.5 on Google Play. The app scores 5 out of 10: 3 for both platforms and 2 for the store ratings.
In-Play Betting and Live Streaming
In-play covers the full sportsbook with the bet builder available pre-match and cash out on running bets. Live streaming is not recorded in our data for Ladbrokes.
- Bet builder on football
- Cash out on in-play bets
- Horse racing in depth
Payment Methods
Eleven deposit methods: Visa, Mastercard and Maestro debit, PayPal, Apple Pay, Google Pay, Paysafecard, Skrill, Skrill 1-Tap, Neteller and instant bank transfer, with withdrawals to all eleven. The minimum deposit and withdrawal are £5, the maximum deposit £2,000, and withdrawals take one to five days.
Payments score 8 out of 10: debit cards 2, PayPal 2, Apple and Google Pay 1, Skrill and Neteller 1, Paysafecard and bank transfer 1, £5 minimum deposit 1. Nothing for withdrawals of up to five days.
Safe Betting and Responsible Gambling at Ladbrokes
Ladbrokes holds UK Gambling Commission licence 54743 and partners with GamCare, GAMSTOP, GambleAware and Gambling Therapy.
Tools in your Ladbrokes account
- Deposit limits by day, week or month
- Stake limits
- Time-outs from 24 hours to six weeks
- Self-exclusion for six months to five years
- Reality checks and a gambling self-test
Help outside the bookmaker
- GAMSTOP: one registration blocks every UK-licensed site, including Ladbrokes
- GamCare: the National Gambling Helpline on 0808 8020 133, 24 hours, and live chat at gamcare.org.uk
- GambleAware: self-assessment, advice and local treatment at begambleaware.org
- Gambling Therapy: online support and the self-help app
Identity is verified before the first withdrawal. Ladbrokes' Trustpilot score is 1.2 out of 5, the same as Coral's, with the same complaints about account restrictions and withdrawal times.
Our Verdict on Ladbrokes
Ladbrokes scores 6.0 out of 10. The prices were third best in October but thirteenth of fifteen on this month's Champions League set, the cashier is the widest on our list with eleven methods, and the apps are well rated. Withdrawals of up to five days and a 1.2 Trustpilot score are the weak points.
What we like
- 93.3% payout, 8 out of 10 for odds
- Eleven deposit methods from £5
- Apps rated 4.6 and 4.5
- £5 qualifying bet at 1/2
What could be better
- Withdrawals up to five days
- Trustpilot 1.2
- Free bets on selected markets only, seven-day expiry
- No live streaming recorded
Alternatives to Ladbrokes
The three bookmakers ranked directly above Ladbrokes in our comparison this month.
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Bet £10 Get£30in Free Bets
- Excellent betting app
- Choice of 2 welcome offers
- Great football & esports markets
Visit Site18+. New customers only. Full T&Cs apply.Full T&Cs apply 18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. GambleAware.org
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Bet £10 Get£20in Free Bets
- 50+ tennis markets
- Wonderful user interface
- Top customer service
Visit Site18+. New customers only. Full T&Cs apply.Full T&Cs apply New players only. Opt in under Sports Quests within 7 days of registering. Bet £10 min. odds 1/1 (2.00) with 1+ football selection, excl. Horse Racing. Get 4 x £5 Free Bets. Free Bets valid 7 days. T&Cs apply. 18+ GambleAware.org
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Bet £10 Get£40in Free Bets
- Excellent horse racing markets
- User-friendly interface
- Attractive football promotions
Visit Site18+. New customers only. Full T&Cs apply.Full T&Cs apply 18+ New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs Apply Gamble Responsibly. GambleAware.org