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Unibet Sports Betting Review: What You Need to Know

The second the Unibet sports betting site opened for business in 1997, it quickly became a household name. Notorious for their large market depth and variety of betting options, they have one of the largest sportsbooks around. Our Unibet review will take you through all the essential performance indicators of a good betting company; from welcome bonuses and promotions to live streaming and the in-play arena. We will also be looking deeper into exactly how to use this service effectively to get up and running with the Unibet sports betting site.

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High Odds Operator
£40 Money Back Bonus at First Bet Lost
Operator Rating:
  • Markets: 4.0
  • Bonuses: 4.5
  • In-play: 4.5
  • Mobile App: 4.0
Overall Score: 4.25/5
Why Unibet?
  • Responsive Customer Support
  • Fantastic Sports Market Depth
  • Streamlined Depositing
Extra Features: eSports, Cash Out
Full T&Cs apply! New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
Last Updated on 20 Jan 2021 by Chief Editor Margaret Hamilton
  • Licensed by:
  • UK Gambling Commission 39028
  • Accepted Payment Methods:
  • Visa
  • Mastercard
  • Neteller
  • Skrill
  • Paysafecard
  • Ukash

The information table above reveals a lot about the quality here: the relatively large welcome bonus and the extra features, including eSports and cash-out, are worthy reasons to open an account with the operator today. To claim your welcome bonus directly, follow the link above to kick start your betting career!

Markets and Betting Types

When it comes to market variety and being able to find the most obscure matches within your favourite sport, this is the place you want to lay your deposit. The betting types variety is to be envied, and any bookie worth its salt will follow suit in the style of Unibet. With this operator you’ll feel the benefits immediately, there are over 34 sports available to bet on at any given time. This is great for professional gamblers or experts – as the bookmaker is giving you a chance to utilise your obscure knowledge and try and spot value in more obscure markets. There are very obscure sports on the Unibet sportsbook; cyclo-cross, pesapallo, bandy and a Nordic version of ice hockey are all typical markets to be found here. The biggest sports betting markets are also well-represented: a typical Premier League football match will see over 100+ different betting types, a dream for any punter!

The Betting Markets Available at Unibet
Football Tennis Cricket Golf Rugby Union
Premier League Wimbledon ICC T20 US Open Six Nations
Champions League French Open The Ashes Ryder Cup World Cup
La Liga Australian Open IPL PGA Tour Women’s Rugby
Bundesliga ATP Dubai County Champiohsips The Masters Premier League
Serie A WTA Doha One Day Internationals Walker Cup European Cup

Unibet Offers

The welcome bonus at Unibet appears to be the tip of the iceberg when it comes to promotions and offers. Customers who remain loyal to the service will be able to enjoy a host of extras; this betting site has gained a reputation for showering the highest-turnover customers with bonuses and free bets. But for the regular punter, bonuses will come in the form of regular price boosts and loyalty rewards through free bet tokens. Unibet offers special free bet deals for large football matches; where the player places a min. stake on a goalscorer market and will be refunded if one favourite player scores instead of their selection! They also run regular community competitions where punters can earn points to climb a leaderboard to win huge cash prizes. All in all, the ongoing promotions compliment the fantastic value of the new customer bonus: follow the link below to capitalise on this fantastic offer.

Odds at This Bookmaker

Odds levels tend to be relatively consistent in the realms of online bookmaking. The differences are minimal, and prices tend to be only a few percentiles out from one another. However, if you are staking large sums of money on a multiple bet then these small differences can result into quite a hefty deficit between two different betting sites. We have conducted a detailed investigation into the Unibet odds levels, as you can see below they are relatively high in the popular markets which is certainly encouraging to see. The sportsbook is fantastic to use as a newcomer, everything is very intuitive, and you will feel the value of the operator when you realise the high level of payouts compared to most bookies on the internet. Granted, this bookmaker is not leading the way in terms of prices, but they are consistently above average across the wide range of sports markets they serve.

Football Tennis Cricket Golf Rugby Union Average
96.28 – 96.68% 95.90 – 96.30% 90.94 – 91.34% 92.45 – 92.85% 94.77 – 95.17% 94.27%

Mobile Betting

Welcome OfferUnibet mobile application on iPad and iPhone
  • Extra Promotions:Yes
  • Virtual Betting:Yes
  • Mobile:Yes
  • eSports:Yes
  • Visit Site!

The Unibet mobile application is of the highest order. Modern punters need access to their betting accounts whilst on the move – it has become an essential tool for bookmakers, and at the forefront of their technology research and development cycles. As more and more betting revenue is flowing to the mobile betting medium, this operator and many others have optimised their web applications for mobile. The Unibet mobile application can be downloaded from the Apple App Store or the Android App Store – allowing users an unparalleled betting experience. All functions that can be used on the desktop are featured in the mobile app; including live streaming and deposits/withdrawals. As with the majority of mobile betting applications, the usability is on point; making for an efficient bet placement process and effortless navigation across the interface so you will never be lost when assembling your next 10-fold accumulator!

Unibet In-Play Betting and Live Streaming

When it comes to extra features at a betting website, there is nothing more satisfying than having the option to view high-quality streams of the matches you have staked money upon. At the Unibet in-play betting platform, live-streaming is commonplace and the company have optimised their in-play arena to host hundreds of live sports streams. Most notably is the football, horse racing and tennis live streaming capabilities, you can see the examples below of exactly how this looks on the website. Customers simply need a positive account balance to access most of these video streams, some exclusive events will require a small stake to activate the stream. All in all, it is another fantastic feature, successfully integrated to make the playing experience all the more enjoyable!

Payment Methods

The payment methods supported on this site are comprehensive, there are very few complaints to be made except the absence of PayPal. The bookmaker supports all major credit and debit cards and even offers a range of e-wallets. Customers will need to be aware of bonus conditions when depositing, as often, certain payment services tend to be banned from the welcome bonus criteria and users will need to make the first deposit from a recognised bank card to claim this extra lump sum. Take a look at the table below for an overview of all the payment options that can be found here.

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It is particularly disappointing not to see PayPal represented at this site, as it is such an integral part of online payments for millions of people worldwide. Nonetheless, the operator still provide their players with plenty of alternatives including Neteller and Skrill. With this fine repertoire of payment methods available and the relaxed limitations on depositing and withdrawals, punters will have no problem moving cash in and out of the betting platform.

Safety and Security

This operator rightfully takes the safety and security of its customer extremely seriously. For example, the firm is compliant with numerous bodies that ensure protocols are in place to identify and protect vulnerable gamblers who may not be able to withdraw themselves from playing on the website. In terms of security, the firm has a highly skilled and dedicated team of in-house developers who mange the servers and network with the latest security software and protocols. The customer data is stored in a secure server and transactions take place over encrypted connection routes. If you encounter any problems with your account or you believe some of your data has been compromised, you can access the support centre easily and resolve any issues with a helpful support agent. Betting at this company is a very reliable activity, and customers should feel at ease given the fantastic reputation this betting site has for securing the accounts of their users.

  1. Top In-Play Betting
  • Top Quality Mobile App
  • Plenty of Live Streams
  • Responsive Customer Support
Montage of athletes and the Unibet mobile betting application

Information About the Company

Unibet is one of the founding fathers of online betting, so in this regard, they have built a very long-standing reputation at executing business correctly. With approximately 10 million registered players in over 100+ countries, the company has scaled successfully to become a leading brand within online sports betting. The firm employs over 650 people who manage this enormous enterprise – the head office in Malta is where many of these individuals sit and conduct the business operations.

Operator Information
Company: Unibet Ltd.
Trustwave logo

The encryption for Unibet is by Trustwave
IBAS logo

Unibet is independently audited by IBAS
Founded: 1997
Headquarters: Gibraltar
License: 45322
Phone: n/a
Email: info@unibetsupport.com
Live Chat: 24/7

The Unibet founders stay true to their Nordic heritage. Much of the sportsbook is styled to represent typical Swedish and Norwegian colours; moreover, many un-familiar sports appear on the betting schedules – Pesapallo – a classic Scandinavian sport that is very unique to Unibet! The brand belongs to the umbrella Kindred Group – an online gambling operator that manages many well-known industry brands including Stan James and 32Red.

One of the Classic Sportsbooks

The Unibet gambling platform is an excellent addition to the overflowing UK online betting industry. The firm brings with them a unique flavour: comprehensive market variety, strong odds levels consistently both pre-game and in-play, excellent web application development with expert UI/UX philosophy, and a solid code of ethics allowing punters to play in a safe and fair environment. These are just a few of the key factors that make this a truly exceptional bookmaker. It is impossible to ignore the fact there are many fantastic operators that provide platforms that are on par or much better than this one, but this does not necessarily mean you will have the same satisfaction when playing on the website. As the Unibet business philosophy states: the company was founded by sporting experts, with an ambition to help punters make more informed bets. This operator truly understands what their customers need: an easy platform for playing depositing and withdrawing, helpful customer support, hefty welcome bonuses and promotions, and a shared knowledge pool for making better bets and driving technological innovation to develop the best platform possible. For these reasons, we think Unibet is a top bookmaker and you should follow one of our links to create an account today!